Design capability
Strategy & Research
Find the evidence, frame the opportunity and set a direction people can act on.
When this is useful
When an organisation has ambition but lacks a shared view of the user, opportunity or priority.
Scope boundary
Shrih Designs provides research, strategy and design. Development, engineering, production and certification are not included unless separately verified and agreed.
Services
Shape the engagement around the question.
- 01Design strategy
- 02Innovation strategy
- 03User and customer research
- 04Ethnographic research
- 05Competitive experience analysis
- 06Opportunity mapping
- 07Strategic foresight
- 08Design roadmaps
Working method
A visible line from evidence to design decision.
The exact sequence changes with the assignment. The principle does not: make assumptions discussable, decisions traceable and ideas testable at the right time.
Explore the complete approach ↗- 01Discover
- 02Define
- 03Design
- 04Prototype
- 05Validate
- 06Evolve
Possible deliverables
Useful artefacts, matched to the decision ahead.
- Research plan
- Insight framework
- Opportunity map
- Strategic roadmap
Start a conversation
Need clarity around strategy & research?
Share the context, the constraint and the outcome you need. We will help identify a useful starting point.
Start a project