A component library is not yet a design system
Shared decisions, documentation and governance make the system useful.
In preparationInsights
Better questions create better design decisions.
Practical perspectives on research, products, digital experiences, AI interaction, accessibility, systems and responsible design.
AI & Human Interaction7 minute readDesign SystemsPlanned essay 01 Service DesignPlanned essay 02 Responsible DesignPlanned essay 03
What trustworthy AI experiences need beyond a good interface
Trustworthy AI is not a visual style. It is a relationship shaped by expectations, control, evidence, uncertainty and recovery.
Read insight ↗Design Strategy6 minute readTurning a broad innovation ambition into a useful design brief
A strong brief does not reduce ambition. It gives ambition enough structure to produce decisions, concepts and learning.
Read insight ↗Accessibility7 minute readInclusive design starts before the accessibility audit
An audit can identify barriers in an existing experience. Inclusive design works earlier, when research, structure and interaction choices are still open.
Read insight ↗The gap between a customer journey and a service blueprint
One shows experience; the other reveals the organisation behind it.
In preparationMaking long-term consequences visible during concept review
Simple prompts can expose risk before decisions become expensive.
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